by Noel Maniraguha on January, 2025
This Clay table acts as a template for 100% of our campaign tables. Start here and make iterations as you need.
This automation has 2 components.
1. Enriching and normalizing properties of new contacts
2. Sending valid contacts to Smartlead campaigns
Using a template like this makes it significantly easier to build lists. Watch the video below to see how we use this within the agency!
Manual Changes
Duplicate the clay table.
Change Email validation and enrichment providers. Simply click on the "work email" column and and adjust the providers to fit your unique needs.
Delete, Modify, or Don't change the Company enrichment columns.
How can you enrich companies for free/very cheaply? using Apollo enrichments (saved contacts), Hubspot company enrichments (free), etc...
This waterfall may not be relevant for you if you don't use both Hubspot and Apollo (but the general idea still remains valid)!! 
Duplicate the table and map the new table to a new campaign (feel free to add more enrichments in the secondary table)
Duplicate SOP
Prior to creating new campaigns, Duplicate this table as a starting point (you can also do this via the API, as shown here)
